One of the first things you need to do before starting any growth experimentation is to understand your growth levers, one of the best ways to do this is create a growth model. The concept of business modelling has been […]
I am more than your average Executive Assistant. I am an EA to a health-tech co-founder. A co-founder called Adam Yap. I often get asked what a day in my life looks like. Well, to be honest, it looks a […]
Making video games is my favourite hobby. It enables you to create something engaging and expressive while honing relevant real world skills as a bonus. In my free time for the last year, I’ve been developing a video game called […]
I’ve always been curious about what motivates us. Why do people feel the desire to swim 3km, ride 140km and then run a marathon in an ironman triathlon? Why would an astronaut sacrifice seeing his or her family to orbit […]
In 128 words or less, explain your business idea. Having worked as a clinician for 20 years, I recognised that Australia needed a healthcare system that makes life simpler for both patients and practitioners – this is where HealthEngine came […]
A few months ago, I was going about my workday creating campaigns, measuring brand (doing what marketers do) when our COO came along and said, “I’m starting a new team, a growth team, do you want to lead it?”. Just […]
Startups are often associated with long working hours and small wages, but that’s far from true. In the millennial age, I’d suggest that startups need to look beyond ping-pong, bean bags and free food to unearth what motivates their key […]
Disclaimer – It’s highly likely that I’m not going to tell you anything in the next four paragraphs that hasn’t already been covered a multitude of times on some entrepreneurial blog or is being discussed at your local start-up weekend […]