Ever wondered who thought up the original idea for HealthEngine? Dr Mike Cadogan founded the development of HealthEngine, back in 2006 and he is today widely regarded as #1 medical blogger in Australia. You can read about HealthEngine’s timeline to success since that time under the leadership of Dr. Marcus Tan.
And it is the back story as to why Mike conceived HealthEngine in the first place that is really interesting. Like any clinician, it was entirely motivated by patient care.
‘HealthEngine was fairly straightforward really,’ Cadogan said, reflecting on the tragedy that motivated him to create the directory and appointment system when he first moved to Perth from Brisbane. ‘On Christmas Day a friend of a friend’s mum came in – ovarian cancer, stage four. I diagnosed it at the bedside; put an ultrasound on her. I knew nobody,’ he said. ‘I didn’t know how to get her into anywhere.’ While Cadogan was able to get personal recommendations for referrals to surgeons, he actually needed ‘to get a hold of somebody who wanted to do this operation’, without his patient waiting unnecessarily.
The experience caused Cadogan so much professional frustration that he spent 6 months creating HealthEngine. He individually typed in 48 000 doctors’ names and practices and then found people to host the searchable database off his website. ‘Somebody needed to put it together’, he said, referring to local collections of doctors’ contact details in hard copy notepads, books, and non-searchable jpeg images of pages on the web. Taking an individual, a group and a location he created a database that interlinked and made ‘me more findable than an individual page in a magazine’, he said.
You can read Dr Mike Cadogan’s truly visionary full backstory in the January/February 2013 issue of the RACGP’s Good Practice Magazine.
Today HealthEngine is the #1 online health and medical appointment booking service in Australia with some 500,000 consumers visiting the site each month. It is the largest and most significant in this space with Telstra Ventures and Seven West Media investing $10.4m in the startup in May 2013.
Life In The Fast Lane
Dr Mike Cadogan is a graduate of the University of Edinburgh and Oxford. He is a senior emergency physician at Sir Charles Gairdner Hospital in Western Australia and resuscitation doctor for the Western Force rugby team.
He is also an emergency physician for VIP Medicine where he cares for the health of visiting VIP guests to Australia. These include musical luminaries such as The Eagles, Rickie Lee Jones, Neil Diamond, Elton John, Michael Bublé and even Justin Bieber.
Recognising the need for enhanced medical information distribution in Australia both at a structural and an educational level, Mike created an interactive intranet learning platform in 2006 to facilitate e-learning using high quality multimedia content.
Mike is a fervent user of social media and the sharing of experiences amongst doctors for education, no matter where they may be located.
Mike is a prolific writer and editor of Life In the Fast Lane amongst his many blogs and medical texts. He is an expert in medical applications of social media, and is a sought after speaker and consultant to corporate clients and educational and research institutions both in Australia and internationally.
Life In The Fast Lane is a medical blog and website dedicated to providing online emergency medicine and critical care insights and education for everyone, everywhere… usually with a healthy dose of UCEM good humour, and always with endless enthusiasm. Life In The Fast Lane is headed by Dr Mike Cadogan & Chris Nickson, and consists (mostly) of emergency physicians and intensivists based in Australia and New Zealand.